A Rare Weekend in São Paulo
As Formula 1 descends upon São Paulo, the city hums with energy beyond the racetrack. Between the roar of engines and the rhythm of samba, São Paulo reveals its quieter kind of luxury, design-driven hotels, a world-class dining scene, and experiences that celebrate Brazilian artistry and culture. Whether you’re here for the Grand Prix or simply to indulge in a weekend of sophistication, this mini-guide is your gateway to the most compelling side of Brazil’s largest city.
Where to Stay
Hotel Fasano São Paulo
Designed by Isay Weinfeld and Marcio Kogan, this 60-room boutique hotel in Jardins blends Italian elegance with Brazilian warmth. Think Persian rugs, Venetian-frame mirrors and Murano vases alongside modern comforts. Amenities include a marble-lined spa pool, bespoke restaurant, and the legendary Baretto bar with live music.Palácio Tangará
A palace-style resort nestled beside Burle Marx Park, each of its 141 rooms and suites features nature-inspired décor and terraces overlooking greenery. With a semi-Olympic indoor pool, full spa and fine-dining at Jean-Georges, it delivers secluded luxury within the city.Rosewood São Paulo
Occupying the restored Matarazzo Maternity and a Jean Nouvel tower, this hotel is a design lover’s dream. Interiors by Philippe Starck, 450 site-specific artworks, two pools (one rooftop), and Asaya wellness complete the experience.Emiliano São Paulo
Located on Rua Oscar Freire in Jardins, Emiliano is sleek, minimalist and highly personalized. Think bespoke service, artful décor and even a helipad for direct arrivals. A boutique urban sanctuary.
Where to Dine
D.O.M. – World-renowned fine dining from Chef Alex Atala, showcasing Brazilian ingredients with precision.
A Casa do Porco – A playful and elevated take on Brazilian pork cuisine; beloved by locals and international critics.
Mocotó – Modern regional cuisine in Vila Medeiros with relaxed sophistication and a focus on Northeastern Brazil.
Jiquitaia – Contemporary Brazilian comfort food with style—perfect for a memorable dinner between race sessions.
Where to Toast
SubAstor – A hidden gem in Vila Madalena offering exceptional cocktails and a refined yet relaxed vibe.
Tan Tan – A Japanese-influenced basement bar in São Paulo perfect for a sleek, intimate evening drink.
Guarita Bar – Terrace-style, stylish yet unstuffy; ideal for a sunset drink, people-watching and city views.
EAP Empório Alto de Pinheiros – A craft-beer bar that mixes local flavour with relaxed sophistication—a nice alternative to heavy cocktail nights.
Experiences
encesRua Oscar Freire Shopping & Walk – Brazil’s most luxurious shopping street. Appointment-only time with private stylists, Brazilian designer boutiques and gallery stops.
MASP (Museu de Arte de São Paulo) – Reserve a private tour of one of Latin America’s finest modern art museums housed in a landmark mid-century building.
Private Brazilian Cooking Class – A chef-led experience in a local townhouse kitchen learning to make a multi-course Brazilian menu and caipirinhas.
Samba Dance & Culture Evening – Book a private session with a professional dancer in a studio or private venue, followed by an authentic samba night out.
Curated to your pace: hotel check-in, breakfast at one of the fine-dining restaurants, race sessions with city breaks, dinner at Jiquitaia, late drinks at SubAstor and Sunday cooking class you’ll experience São Paulo not just as a Grand Prix destination, but as a full-bodied cultural escape. Ready to design your São Paulo F1 weekend? Let Rare Aura handle the details from hotel arrival to private tour, dinner to dance. Reach out and we’ll begin planning.
