A Rare Way
to Travel
Experience more of life with Rare Aura's private membership — shaped entirely around you, and limited to a select number of families and individuals.
Membership is reserved for families and individuals with a net worth of $3M+ or an annual income of $500K+.
We work with a limited number of members, so we can fully understand them and serve as a true extension of them and their loved ones.
If you would like to learn if Rare Aura can help elevate your travel and lifestyle, please request an appointment below.
Want to learn more about our service?
Book an appointment with us to discuss membership
Most leaders are already acquainted with delegation. Cleaning, meal prep, the small errands that quietly consume a weekend, someone else already handles it. The teams they run, the assistants and chiefs of staff who manage their professional lives, all built to carry the load. Leisure is the one thing still sitting on their own list, not for lack of options, but because what exists rarely becomes a true extension of you, someone who knows you well enough to act on your behalf, not simply take a request and fill it.
Rare Aura is a private membership offering luxury travel and lifestyle concierge services, shaped by Nasaa Owusu, whose judgment was built serving leaders on Capitol Hill and alongside technology founders, before she turned that same attention to travel and leisure, and it's the standard she holds her team to for every member.
You can already have more of this than you currently do, more trips, more celebrations, more time away. Our membership closes that gap, turning leisure from something you have to imagine and orchestrate yourself into something already being cultivated for you. The trip you keep meaning to plan. The celebration you keep meaning to get right. The rest you keep meaning to take. None of it has to wait on you any longer.
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Extraordinary Travel
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Global Events
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5-Star Service
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Curated Dining
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Wellness Journeys
Your Questions, Answered
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Rare Aura is a private travel and leisure membership for individuals and families. We get to know you deeply, then serve as your dedicated partner for travel, experiences and the moments that make life extraordinary.
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We take care of your leisure life, from travel around the world to experiences closer to home, including the planning, reservations, and details required to bring it all together.
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Rare Aura membership is $20,000 annually and includes year-round travel planning and lifestyle concierge services. Membership extends from extraordinary travel and weekends closer to home to exceptional hotels and private residences, global events, dining, wellness, celebrations, yachts, private aviation and the many details surrounding your leisure life.
Travel and experience costs are separate from membership and vary based on the particulars of each arrangement, including destination, length of stay, number of travelers, accommodations, transportation, dining, tickets and special requests. We design each experience around your preferences and desired level of spend, while always seeking to make the most of both.
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To inquire about becoming a Rare Aura member, visit our application page and submit a request for a private appointment. On the call, we’ll learn more about you, your lifestyle, and how you envision spending your leisure time. From there, if we mutually feel Rare Aura is the right fit, we’ll begin with a three-month introductory membership of $5,000, giving us time to build the relationship and ensure Rare Aura can become a genuine extension of you.
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Absolutely. We work seamlessly with personal assistants, staff, and family offices, becoming their trusted partner for your travel and leisure.
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Always. Discretion is fundamental to our service, and your personal information, preferences, and travel plans are treated with the utmost care and confidentiality.
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We remain closely involved throughout your travels, with trusted in-country partners who act as an extension of our team. If plans change or the unexpected happens, you have people both at home and on the ground ready to help.
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Yes. Whenever possible, we welcome spontaneity and last-minute requests, drawing on our relationships and expertise to make things happen beautifully.
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We don't simply fulfill requests. We become an extension of our members, deeply understanding their wants, needs and preferences. That understanding, paired with our taste, judgment and relationships, allows us to anticipate, advise and bring new possibilities to their leisure life.
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For those not yet ready for membership, our Aura Journey service offers Rare Aura's planning and management for an individual trip, without an ongoing membership commitment. We accept a limited number of these journeys each year. If you'd like our assistance with an upcoming trip, you can begin here.